This corporate and brand identity psd mockup is the perfect choice for presenting branding or stationery designs ideas in a professional way. In an interview, lufthansa systems ceo olivier kruger explains how a new image. The acquisitions of lufthansa are managed as largely autonomous companies within the group. The front page of this id card has an employees image that is replaceable. About lufthansa history traces back to january 6, 1926 after two airlines joined forces and found deutche lufthansa ag, commonly known as lufthansa. Lufthansa is one of the worlds largest and most prestigious airlines. The boeing 737 is the bestselling jet airliner in the history of aviation. This designguide presents the core elements of our visual identity. The lufthansa group is an aviation group with operations worldwide. Lufthansa s registered office and corporate headquarters are in cologne. All printable files to be supplied as a high resolution pdf. It is worlds fourth largest airlines in the term of passengers. In april 2014 lufthansa cargo broke new ground with prh by going digital with a brand new corporate app for tablet devices. The fleet was given a new livery, while cabins, city offices, and airport lounges were redesigned.
In the lufthansa group, this means efficient and transparent structures and processes as well as open and precise corporate communications, which have a particularly high priority. Despite the celebrated corporate identity that aicher made for lufthansa and the longevity that his designs have had, from the introduction of the helvetica typeface for the logo to the boldness of the. German airline lufthansa has officially revealed its new brand design. With 5,534 employees, the lufthansa group generated revenue of eur 35,844m in the financial year 2018. Lufthansas main competitors are united airlines, delta airlines, and british airways. The lufthansa project remounts me when i worked for passaredo new identity project with commgroup branding, pass is a regional brazilian airline, and the agreement of the redesign project was to make all the identity recognizable by the new color background, the yellow. Aviation services comprises the segments logistics, mro, catering and.
Nevertheless, lufthansa made it their mission and came up victorious on the other side. While lufthansa cargo had already gone digital lufthansa cargo is a global player in the. Pdf, psd formats becomes very easy to get a company profile. The name of the company is derived from the german word luft air and hansa, the hanseatic league. The most visible change is the new aircraft livery.
Brand center is the sweet spot for the development of our corporate identity. The correct application of the manual will result in a strong, consistent and modern image. The familiar blueyellow color combination of lufthansa will also be. Lufthansa updates worlds oldest airline logo as part of. Redesign of lufthansa corporate identity european newspaper. With hubs in frankfurt and munich, we currently fly to 211 destinations in 74 countries. Best ways to book lufthansa business class using points step. Lufthansa transports larger items of carryon baggage, within the free baggage allowance, in the hold. Meridian visual identity logotype the meridian international center logo is a critical aspect of our organizations corporate identity. Lufthansa historical background airlines business process. Lufthansa cargos understanding of corporate responsibility is based on the following five pillars. Lufthansa adopted a new corporate identity in 1988. Corporate governance at lufthansa is reflected by responsible corporate leadership and control which target sustainable value creation in accordance with high international standards. Lufthansas new style guide remedies previous issues like distribution and versioning simply by being accessible online.
How to reduce a pdf document that contains an adob. Oct 20, 2011 it is now more commonly known as lufthansa yellow. The best way to book lufthansa business class depends on your current points and cash situation. With a deep commitment to our hong kong roots, we as one of asias largest airline companies, continue to invest in hong kongs aviation industry, establishing a name for hong kong as an international transportation hub. Recording corporate operations with relevant documents help for both future references and engaging with the target audience. Deutsche lufthansa ag logo 2018 download lufthansa vector. The manual shows the possible logo applications, defining all corporate elements, such as, among others, colour. The room is small, maybe 15 square meters in size, and all of the windows are sealed. In front of more than 3,000 guests in frankfurt and munich, the company officially presented a boeing 7478 and an airbus a321 with the new design.
Deutsche lufthansa ag lufthansa sometimes also as lufthansa german airlines, is the largest german airline and, when combined with its subsidiaries, also the largest airline in europe in terms of passengers carried. The new lufthansa identity seems to ignore aichers legacy, said weisshaar, who is one half of design duo kramweisshaar. If that does not work, you can file a complaint with us. In february 2018, lufthansa announced that it is revising its logo and corporate identity. File an air travel complaint air passenger protection. The data in the report refers to the 2012 financial year. Perhaps not an unusual approach, the design process began with the word lufthansa as we know it. If youd like to book lufthansa business class without the carrierimposed surcharges, united mileageplus is an excellent choice. Feb 07, 2018 since its founding in the 1950s, lufthansa has been one of the worlds more consistent airlines when it comes to graphics and corporate identity. Lufthansa s financial strategy is aimed at securing a freedom of action for the group in regards to its operations, finances, and strategic performance. Without many guidelines aicher set to work and one of his boldest. Abhishek singh 1508dipika bajajneelesh srivastva 1540rahul shukla 1550love preet 2. These are only a few of the popular destinations that lufthansa flies to and if hubs are open in these cities, people are more likely to fly with lufthansa because theyll have the option to choose which hub they want to land for the layover and also it can be more convenient because their destination can be close to one of these places. Lufthansasregistered office and corporate headquarters is located in deutz, cologne, along with its main operations base lufthansa aviation center lac and its primary traffic hub is at frankfurt airport in the frankfurt am main with a second hub at the munich airport.
Cathay pacific corporate identity and brand identity manual. The allinone brand management platform, enriching brands with consistency and clarity cloudbased efficiency for businesses of all sizes. Lufthansa group fare families travel agents are able to book airline fare families via amadeus and easily access to their information. On september 24, 1946, cathay pacific was founded in hong kong. Lufthansas financial strategy is aimed at securing a freedom of action for the group in regards to its operations, finances, and strategic performance. New logo, identity, and livery for lufthansa done in. If you experienced a problem, you should first contact your airline to resolve it. This style guide provides the guidelines by which the logo should be used in all communications specific to the organization. The company is one of the most respected airlines in the world. If you have any further queries regarding data protection in connection with our website or the services offered, please contact our data protection officer.
Carlsberg group designguide corporate visual identity. Your individual key figure comparison over several years. The cta processes complaints and settles disputes between travellers and airlines. Despite the celebrated corporate identity that aicher made for lufthansa and the longevity that his designs have had, from the introduction of the helvetica typeface for the logo to the boldness of the yellow colour, he has said afterwards. Corporate responsibility within the lufthansa group corporate responsibility, that is to say sustainable and responsible entrepreneurial practice, is an integral part of our corporate strategy. Where once the strict rules of a manual applied, the brand center is all about.
Especially floating fields are a reason for big files as they use designers default font even if youll never see it in the pdf. The complete pack includes 20 useful stationery items, and a few psd files for magazine mockup, tshirt mockup, advertising bag mockup, mug mockup, and business card mockup. Seeing that lufthansa is one of the worlds biggest airlines, with over 120 000. Largely implemented beginning in 1963, today it ranks as one of the most groundbreaking corporate design solutions of the twentieth century. Top download and sharing site about brand manual, corporate brand identity guidelines, graphic standards, visual identity guidelines, brand. Helvetica bold slightly modified, tight spacing, and the characteristic skyline of ascenders. With 8,353 employees, the lufthansa group generated revenue of eur 36,424m in the financial year 2019.
Responsible company management according to the rules of effective corporate governance is a key element of our ethos. Brand manual corporate identity guidelines pdf download. The boy scouts of americas brand identity represents. Since its founding in the 1950s, lufthansa has been one of the worlds more consistent airlines when it comes to graphics and corporate identity. The corporate identity of lufthansa was and is a part of german design history. Top download and sharing site about brand manual, corporate brand identity guidelines, graphic standards, visual identity guidelines, brand book, branding brochure, and logo usage. Flying in formation on may 14, 1997 to mark the founding of the star alliance in frankfurt scandinavian airlines, thai airways international, air canada, united airlines, lufthansa historical background 1998 carsten spohr assumed responsibility for regional and later for the companys global partnerships including the star alliance. This week, lufthansa introduced a new logo, identity, and livery designed. On nearly all lufthansa regional flights, passengers can keep their carryon baggage with them until boarding and get it back again immediately on disembarkation at the aircraft steps.
Established in 1955, lufthansa is one of the leading airlines in the world. Since the airline hired aicher to give the company a new corporate image its. Head of corporate international relations and government affairs lufthansa group. After changing to its current livery in the 1960s blue tail with yellow circle, blue stylized crane in the circle, blue cheatline down a largely white fuselage the german flag carrier has remained faithful to the model. It presents our personality, our attitude and our values to the world around us and it is one of the key assets that unites us across our global group. Corporate governance is of vital importance for guaranteeing enhanced transparancy towards shareholders and helps developing continous trust with our management. Lufthansa s new style guide remedies previous issues like distribution and versioning simply by being accessible online. The lufthansa group comprises lufthansa group airlines and the other companies of the lufthansa group. They started searching for software that could unify their branding guidelines and. Lose redundancy, boost efficiency, and get things done. Prof rayan abdullah markenbau corporate design film youtube file. North yorkshire county council corporate identity and design guidelines 4 introduction artwork and printable files design and artwork which is created internally by directorates, or supplied by an agency must be the approved design with no amends necessary. Head of corporate international relations and government affairs.
The employer of the applicant declares that the department id card processes of lufthansa german airlines will be informed immediately and in writing of all changes in status concerning the applicant i. Corporate identity giovanni pintori adrianno olivetti, the son of the founder of olivetti office machines recognized the contribution of designers with the successful promotion of his company. Directly download all pdf files of the brand brochure, brand ebook, brand identity guidelines, graphic standards. From a corporate identity view, we saw that we needed to take care of our. Corporate responsibility, that is to say sustainable and responsible entrepreneurial practice, is an integral part of our corporate strategy. We would like to show you a description here but the site wont allow us. Based in germany, lufthansa flies to 211 destinations in 74 countries with a fleet of close to 350 planes and is the largest european operator of the airbus a380. Otl aichers graphic identity for lufthansa is one of the 20th centurys most. Lufthansa entertained 57,527,251 passengers in 2012. Nicolas peter bmw group analyst and investor evening event at the iaa pdf, 68.
If you want the cheapest cost in miles, asiana club is a great option. It opts for a corporate blue that comes straight out of a late. Corporate identity and visual systems william pickering, title page for the book of common prayer, 1844. Bmw brand identity guidelines pdf bmw brand identity guidelines pdf download. An overview and new research directions the idea of corporate social responsibility csr that is, businesses bearing a responsibility to society and a broader set of stakeholders beyond its shareholdersgained currency in the 1960s. The main operations base, called lufthansa aviation center, is at lufthansa s primary hub at frankfurt airport, and its secondary hub is at munich airport where a secondary flight operations centre is maintained. Lufthansa reveals new logo and branding logo designer. Aviation services comprises the segments logistics, mro, catering and additional businesses and group functions. These values reflect our corporate identity and guide how we interact with our colleagues and customers. Download free sample company profile word templates from. The company employed the designer otl aicher and his gruppe e5 student group at the hochschule fur gestaltung ulm to develop a new visual identity for lufthansa. The first time i became aware of brand inconsistency was four, maybe.
It means that we are committed to creating added value for our customers, employees and investors and to meeting our responsibilities toward the environment and society. If you have to use a specific font because of corporate identity you should check if there are fields in your fom using other fonts like arial. At lufthansa intouch we strive to be the best at being in touch with our colleagues, customers and clients. Lufthansa 2018 rebranding colour palate mood board airline. This allows for the airlines to keep their identity and brand. Corporate social responsibility and corporate identity. Lufthansa airlines tollfree customer service number is 18003995838. This is a free employee identity card template psd which is specially designed for corporate office employee but you can also use this id card template for any types of agency, corporate and small big. Nov 21, 2016 order to gage whether or not it would be worth my time, and all praised a505.
Please register or login to download files from this category. Introduction good design is good business is the rallying cry of the graphic design industry in the 1950s. As this corporate card is free to use, you can edit it according to your company need. I consent to deutsche lufthansa ag contacting me via electronic communication services email, smsmms, messenger services, telephone for this purpose also on an individual basis and i also consent to the use of my personal data, which has been collected by companies belonging to the lufthansa group, including my usage and consumer. We will be linking to this particularly great content on our website. Guidelines are important, otherwise things just get too random, says.
Lufthansa annual report 2010 lufthansa annual report 2010. Executive board lufthansa group investor relations. We met with ronald wild, corporate design manager at lufthansa, to figure out how frontify enabled them to attain brand consistency throughout their vast enterprise. Lufthansa group corporate data protection officer deutsche lufthansa ag. This week, lufthansa introduced a new logo, identity, and livery designed inhouse in collaboration with munichbased martin et karczinski. By downloading this great id card, you will have front and back psd files. Rated as one of top 10 safest airlines, awarded as one of the top 10 airlines of 2014, and is the largest airline in europe member of star alliance as of may 199. Corporate brand identity and reputation corporate brand identity and reputation matrix a corporate brand is, in essence, the promise between various stakeholders and the corporation kapferer, 2012.